Friday, December 27, 2019

The Remembrance Of A Grandmother - 1446 Words

In Remembrance OF A Grandmother Grandparents are the best of friend and gentle person you will ever meet. They love and care about their granddaughters very much. Children enjoy spending time with their grandparents because they are full of stories and always seem to have candy or cookie with them. Children are always excited about their grandparents visitation especially on holidays and birthdays. They hoped that one day they will see their granddaughters grow up and change the world. In the long run, their life turned upside down, and they never get to see that day comes to pass. One day they are here and then they are gone, leaving you behind wondering what you could have done to keep them longer. First of all, my great-grandmother Akosua, was not just an ordinary woman. She was talented, adventurous, friendly and joyful person you will ever meet. When grandmother Akosua was younger, she traveled around the world, serving her famous cuisine to workers in isolated places. There w ere any cars during those day so she walked by foot crossing boarder to boarder entering into other lands. She would take two week trip to the other native land and sell food to the people who were living or working there. Sometimes when her food is finished, she would stay longer, and cook for them. She was always trying new things and going beyond her limit. She got the kindness of heart that loves giving and helping people anyway she could. When people come to her in the market where sheShow MoreRelatedAnalysis Of The Poem The Crucible Ladies And Gentlemen Of The Byron Bay 1206 Words   |  5 Pagescurious about the circle of life, for billions of years’ poets have been writing pieces about the reaper, dating back to the 20th century, when poetry really began to make its mark. As an avid poetry lover, I wholeheartedly believe that the poem,‘Remembrance’ by Emily Bronte and its complimenting song, ‘Helena’ by My Chemical Romance should be read aloud at the Byron Bay Poetry Festival, as they both touch on such a relevant subject that has been so curiously pondered by both the young and old sinceRead MoreThe Death of my grandmother a life experience that changed my Identity1675 Words   |  7 PagesThe Death of my grandmother a life experience that changed my Identity My sense of independence was shattered when my grandmother departed from this world. I lost my grandmother and this experience shattered my perspective of life. Losing a loved one was like having a wisdom tooth pulled without any Novocain. In spite of this painful occurrence happening to me at twenty-four years of age, emotions such as shock, anger, and guilt, came into play creating chaos. I rerun her death in my mind, yetRead MoreInterpretive Conflict in Oral Narrative Research761 Words   |  3 Pagesgrandmothers remembrances forty-two years after a day at the harness races that was shared with Borland in a narrative that was, according to Borland, highly structured and thoroughly entertaining (Borland, 1998, p. 320). Borland, a folklorist, fascinated with the details that her grandmother had provided, saw the intergenerational transmission of a personal narrative as an opportunity to give scholarly / feminist interpretative to her grandmothers narrative. However, when her grandmother read theRead MoreRelationships in Long Distance by Tony Harrison and My Grandmother by Elizabeth Jennings769 Words   |  4 PagesDistance by Tony Harrison and My Grandmother by Elizabeth Jennings The two poems that I wish to compare are both about relationships, Long distance by Tony Harrison and My grandmother by Elizabeth Jennings. Both are about family and grief which they explore through the theme of death. The speaker of the poems talks about the loss of a relationship that had once existed. Long distance has a much closer relationship theme than My grandmother. Long distance focuses on Read MoreGabriel Garcia Marquez Literary Analysis1489 Words   |  6 Pageshim to achieve fame. His grandmother Tranquilina Iguaran is the inspiration and the source of Gabriel Garcias style of writing. Throughout all his novels Gabriel Garcia Marquez develops a unique style of writing in which he converts the magical and fantastic elements into fiction. This style of writing is what many writers and the real academy of the language calls magical realism. However, this unique style of writing that Gabriel develops is inherited from her grandmother, who, likes colonel MarquezRead MoreDeath Is A Part Of Existence1020 Words   |  5 Pageshopes for her recovery. I begged and pleaded with my mom, to just let me see her once, but my mother wanted to go alone. Instead of quarrelling, I gave her a homemade â€Å"Get Well.† card I had made; little did I know that would be the last thing my grandmother would see of mine. My mom had come back that very night with ghastly news. We’d baked cookies that day, and my siblings and I had patiently waited for the update on our gr andmother’s condition, we had been blindly optimistic. After she greeted usRead MoreThe Schutz Marke Wall Clock1338 Words   |  6 Pagesin transition to family heirloom. The Schutz Marke Wall Clock is a unique blend of art and furniture and is characteristic of the German craftsmanship of the 19th century and stopped production after 1932. Ironically, Louise Pearson (my great-grandmother) purchased this clock in 1932. The picturesque style of this brand of clocks makes it a centerpiece in the home, as many have them hanging in their home to this day. â€Å"Regulator clocks, sometimes referred to as pendulum clocks, were invented inRead MoreEssay on History and Memory882 Words   |  4 PagesGate 42 Analysis Throughout gate 42, Mark Baker combines both assumed history and a plethora of evocative language techniques to recreate the death of his grandmother, Hinda. From such a technique, one can infer that when history and memory combine, the interplay allows a heightened understanding and perceptive insight into events of the past; specifically the Holocaust. Such a theory becomes evident within the opening of Gate 42, as Baker uses the repetitive symbol of a Jewish poem to draw theRead MoreAn Analysis Of PoBoy Blues By Langston Hughes768 Words   |  4 Pagesseeking to find a life less confrontational to a black man, leaving Langston Hughes to face being raised by his grandmother in the very same hostile environment his father sought to escape. His mother betrayed him as she never embraced him with a mother’s love not only once leaving him as a young child, but twice when he came to live with her after his grandmother died. His grandmother immersed Langston in his family’s dark history, sometimes laying the â€Å"bullet ridden shawl† on him from where hisRead More House Made Of Dawn Essay1056 Words   |  5 Pagesfundamental meaning of each word that is lacks the imagery of the Native American word. It is like listening to a contract being read aloud. Momaday clearly shows how the Native American word speaks beyond its sound through Tosamah speaking of his Grandmother. Tosamah says, amp;quot;You see, for her words were medicine; they were magic and invisible. They came from nothing into sound and meaning. They were beyond price; they could neither be bought nor sold. And she never threw words away.amp;quot;

Thursday, December 19, 2019

Organizational Culture Essay - 1861 Words

Three general types of organizational culture—constructive, passive-defensive, aggressive-defensive: The organizational cultural inventory measures 12 sets of normative beliefs or shared behavioral expectations associated with three general types of cultures, Constructive, Passive-Defensive, and Aggressive-Defensive. Constructive cultures—in which members are encouraged to interact with others and approach tasks in ways that will help them meet their higher-order satisfaction needs, are characterized by Achievement, Self-actualizing, Humanistic-Encouraging, and Affiliative norms. Constructive styles strongly associated with satisfaction and low stress (Cooke Szumal, 1993). ï  µ Achievement: pursuing a standard of excellence. ï  µÃ¢â‚¬ ¦show more content†¦On the other hand, in systems concerned with fostering social cohesiveness, equality tends to be the dominant distributive value where equality of outcomes emphasizes members’ common fate, and promotes solidarity and social cohesion. The different ways in which organizations seek to resolve this distributive dilemma have been described in terms of a typological theory of organizations. The more unequal or centralized the power structure is in an organization, the more equity values (or an equity orientation) predominate, and the more resources and rewards will tend to be differentially (i.e. unequally) allocated. This means inequality and consequent threats to social cohesion or integration become problematic. On the other hand in organizations with decentralized or democratic power structures, an egalitarian orientation and more equal allocations will tend to predominate. Economic inefficiency and inequity emerge as problems. While organizations’ power structures give them an underlying orientation towards distributive equality or equity, organizational processes then either reinforce or compensate for this orientation. Thus an organization with an egalitarian orientation can haveShow MoreRelatedThe Importance Of Culture And Organizational Culture1647 Words   |  7 PagesThe importance of culture in the organization The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader s beliefs and values to organizational members, and especially newRead MoreOrganizational Culture Essay731 Words   |  3 Pages Edgar Schein, a famous theorists dealing with organizational culture, provides the following definition for the term: A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems. (organizationalculture101) However, organizational culture is more than sharing assumptions used by a grou p to solve problems;Read MoreOrganizational Culture Essay1236 Words   |  5 PagesOrganizational culture Culture is something that encompasses all of us. It helps us to understand how things are created, acknowledged, developed and managed. In this context, culture helps to define and understand an organisation and how it works and manages. Organizational culture is a shared value system derived over time that guides members as they solve problems, adapts to the external environment, and manage relationship (Schein in Wooten and Crane 2003, Vol. 21(6), p.276). OrganisationalRead More Organizational Culture of Alibaba 1463 Words   |  6 Pagesestablished a strong company organizational culture based on a shared mission, vision and value system as the cornerstone of the company and its subsidiaries. They respect the spirit of entrepreneurship, innovation, and focus on meeting the needs of their customers. According to the founder, Jack Ma (August,2013), Alibaba’s organizational culture can be summarized with four simple words: openness, transparency, sharing, and responsibility.It is thank to the organizational culture, Alibaba has launched aRead MoreOrganisational Culture And Organizational Culture1730 Words   |  7 PagesOrganisational culture refers to ‘the shared beliefs and values guiding the thinkin g and behavioural styles of members’ (Cooke and Rousseau, 1988, in Bratton 2010: 334), indicating that employees who accept the common values of an organisation and put great effort on commitments are likely to build up a strong culture to an organisation. Edgar Schein (2004) proposed three levels of organisational culture. As employees go through changes, they gain experiences from the past, adapt to a new environmentRead MoreOrganizational Culture Essay1812 Words   |  8 PagesOrganizational Culture Organizations have personalities like individuals and like individuals, they have enduring and stable traits that help us predict their attitudes and behaviors. An organization’s culture may be hard to define but it has a major impact on the behavior of individuals in the organization. To understand one’s behavior in an organizational culture it helps to understand the dominant culture in an organization and to figure out how individuals come to learn that culture and howRead MoreThe Term Organizational Culture Essay2100 Words   |  9 PagesIntroduction A look at simply a couple of works that utilization the term organizational culture will uncover huge variety in the meaning of this term and much all the more in the utilization of the term society has no altered or extensively importance even in human sciences, however variety in its utilization is particularly discernible in the writing on hierarchical society. This is mostly identified with solid contrast in the reason and profundity of books and articles. Be that as it may, likewiseRead MoreThe Organizational Culture of Quinlans3389 Words   |  14 PagesThe Organizational Culture of Quinlans Introduction Quinlan has been UK’s foremost retail giant for a long period of time. By end of 1998 there was evidence of a crisis and since then the company has been on a decline. The company has been ignoring market changes and trying to maintain its corporate image and identity. This has caused the customers to drift to more fashionable brands causing huge loss of business to Quinlan. Presently the company is on a restructuringRead MoreDefining Organizational Culture : An Organization2382 Words   |  10 PagesDefining Organizational Culture With numerous meanings given to organizational culture, scholars claim that the field is grounded in the shared assumptions, attitudes, and behaviors accepted and enacted by employees within an organization, which affect its performance and overall welfare (Belias Koustelios, 2014). Another widespread definition of organizational communication often used by organizational scholars states that: â€Å"Organizational culture is the pattern of basic assumptions that a groupRead MoreQuestions On Organizational Culture And Leadership914 Words   |  4 PagesSchein, E (1992). Organizational Culture and Leadership. 2nd ed., San Francisco, CA: Jossey-Bass Edgar Schein outlines those characteristics in better understanding and assessing the culture and climate of an organization. A lot energy and emphasis is focused on the identification and application of an organization’s guiding principles. Schein suggests that our guiding values and principles are important, but it is in the organizations structure, culture, action that describes the true character

Wednesday, December 11, 2019

Shylock Victim or Villian Essay Example For Students

Shylock Victim or Villian Essay January 21, 1994 Shylock-Victim or VillainIn 1594 the Earl of Essex, an English Nobleman who lived during the Elizabethan period in England, was actively involved in the persecution and trials of Roderigo Lopez. Lopez was a Jew of Portuguese descent, who was wrongly accused of attempting to poison the Queen of England, for reasons never fully explained. Lopez, being the Queens royal physician, was in no position to defend himself once he was accused. Essex, who provided the evidence also presided over the trial of Lopez, leaving Lopez little chance of survival. The innocent Jew was hanged, drawn, and quartered in Tyburn, England for all to witness. The story of Roderigo Lopez is similar to the story of Shylock, although, Palmer tells us It is not suggested that Shakespeare in portraying Shylock, had any political or social intentions ( 112-13). Both Jews were placed in time where anti-Semitism was in fashion (Palmer 113), and both thrown into court where they would be tried unjustly. The story of Roderigo Lopez sets the tone for The Merchant of Venice. Lopez incident occurred in 1594, The Merchant of Venice was written only two years later. Anti-Semitism was prevalent during Shakespeares time, and therefore we must understand that it was as easy for him to make a Jewish man the villain as it would be for us to make a Nazi the villain. According to Sylvan Barnet The Merchant of Venice shows the broad outline of a comedy (not merely a play with jests, but a play that ends happily). . . the villain in the comedy must be entirely villainous, or, rather, comically villainous; he cannot for a moment gain the audiences sympathy (1). Shylock has often been portrayed as the villain in The Merchant of Venice. From being more concerned with his ducats rather than his daughter, to demanding his pound of flesh, Shylock fits perfectly into the mold of the villain. However, with reference to Barnets comment he cannot for a moment gain the audiences sympathy (1), Shylock overs teps the boundaries of his villainous character. The audience cannot and would not have rooted for Shylock during Shakespeares lifetime, yet, now we do. Shylock is merely a victim of anti-Semitism. Although victorious in his bond, Shylock was raped of his lands, his faith and his pride. Shylock not the necessarily the villain, rather the victim. Shakespeare takes his time before introducing Shylock, however, when he does, he shows us a decent businessman. Bassanio May you stead me? Will you pleasure me?Shall I know your answer?Shylock Three thousand ducats for three monthsand Antonio bound. Bassanio Your answer to that. Shylock Antonio is a good man. Bassanio Have you heard any imputation to the contrary?Shylock Ho no, no, no, nomy meaning in sayinghe is a good man, is to have you understand me that heis sufficient. Yet his means are in supposition : he hathan argosy bound to Tripolis, another to the Indies;I understand moreover upon the Rialto he hath a thirdat Mexico, a fourth for England, and other ventures he hath squandered abroad. But ships are but boards,sailors but menthere be land-rats and water-rats,land-thieves and water-thievesI mean pirates-and then there is peril of waters, winds, and rocks. Theman is, notwithstanding, sufficient. Three thousand ducatsI think I may take his bond (I. iii. 7-26.). Through this entire exchange Shylock says that Antonio is financially fit. Shylock knows that Antonio is good for the three thousand ducats. Then, as any good businessman would do, he considers how Antonio, a merchant, has all of his ships at sea. He talks of the dangers of sea and how Antonio may not get all of his ships back, if so, he will not have the money. It is here that we begin to get a glimpse of Shylocks evilness. The man is, not withstanding, sufficient. Three thousand ducatsI think I may take his bond (I. i. 25-26.). Shylock realizes his opportunity, he can profit from this venture. Shakespeare begins to create his villain, we have no choice but to hate this man.Shakespeare continues to build his villain by giving Shylock an aside in which he reveals his hatred for Antonio, because he is a Christian and he lends money

Tuesday, December 3, 2019

Marketing Plan Essays - New Media, Mobile Phones,

Marketing Plan We live in a world where consumers are demanding access to information and service anywhere, anytime, and from any device. For most people, Cell phones will be the devices, which provide them with their first access to the Internet. Time is the most precious commodity and convenience is everything. Access 2000 will allow you to talk, receive emails, news, stock quotes-or surf the web, and at the same time allowing you to use the features of a palm pilot which has word processing capabilities, all while on the move! Access 2000 ? Combining features of Cell Phones, Pagers, Palm Pilots and Internet into the palm of your hand. This product will arm you with the latest technology that is required for the 21st century. Target Market - Retailers Circuit City Best Buy Conn's Comp USA Office Max Access 2000 ? Descriptions 6? by 4? 1? Extendable Antenna 1 Ounce Battery Overall Weight 7 Ounces 2 LCD Digital Screen Touch Screen/Keyboard/mouse Access 2000 ? Functions Voicemail Caller ID / Call Forwarding / Call Waiting Three Way Calling Speed Dial LCD Icons / Star Code Internet / Email Access Microsoft Word Calendar Address Book / Phone Book Competitors such as Ericsson, Nokia and Motorola have not achieved the combination of features provided by Access 2000. Ericsson with their model R380 has comes close by offering a mini browser and phone. There really is no competition, for Access 2000, because no other company has dared to combine all the features of Cell Phones, Pager, Palm Pilots, and the Internet into the palm of your hand. Marketing Plan Access 2000 Free training for all sales representative of Circuit City, Best Buy, Conn's, Comp USA, & Office Max Free samples for all store managers Financial incentive for the sales associate who sold the most Access 2000 biweekly Team up with other business to share advertising costs (AOL, Prodigy Etc) Promote trends or current events, tie Access 2000 to the environment, Olympics, World Series Create fear of not having the Access 2000 ex: missing out of effective business-boosting tool. If people don't buy Access 2000 now, they will miss something big, left behind in the ever changing tech world, a discount, premium free gift, etc TV ads News paper & magazine ads Demonstrating Access 2000's benefits at all the tech conventions Creating a buzz at all the tech, TV shows Promotional offers such as, ? off with the trade in of your old phone Banners at business functions, sporting events etc Free giveaways on TV shows Offer Store displays & standing cardboard cut-outs Contacting present cell phone users and compare our service to theirs present one Mail out post cards with incentive's and bonuses for purchasing Access 2000 One outspoken solid representative (Bill Gates, or a sports figure Michael Jordan) Business Proposition This is a general proposition for Circuit City from Access Inc. Product Access 2000 will be available in stores by November 1st, just in time for Christmas. Suggested Retail Price - $399.99 Access 2000 - Option # 1. No contract required Price per unit - $300.00 Delivery upon order per month Profit per month - (# of units X price) ? Cost ROI ((399-300)/300) = 33% Access 2000 - Option # 2 6-month contract required Price per unit - $250.00 150 units per month X 30 stores Total price $37,500.00 per month Profit per month - $22,498.50 ROI ((399-250)/250) = 59.60% Access 2000 - Option # 3 12-month contract required Price per unit - $200.00 150 units per month X 30 stores Total price $30,000.00 Profit per month - $29,998.50 ROI ((399-200)/200) = 99.50% This discount is given to retail stores and not to the end customers unless the store decides to do so. In order to receive the discount, Circuit City has to sign a contract for the given amount of period. For example, in order to receive the price of $200.00 per unit, Circuit City has to sign a one-year contract. Access 2000 Mark 4366 7/2/00

Wednesday, November 27, 2019

Living in a big city or living in the contryside free essay sample

It has long been a controversy among people that living in a small town or in a big city is more preferable. While some people claim that living in such big cities as capital or any other great city can result in more comfortable, others feel that residence in the smaller town cannot merely give them peaceful lives but also make them healthier than people living in a big city. In my opinion, I have prejudice for residence in a small town due to some reasons. Although town-dwellers can survive considerably more convenient than those who live in the country side having many facilities and amenities for them, they must confront with much pollution in their hometown. That tiny particles from big industries and toxic gases from million cars tend to increase more and more are used to characterize the town nowadays. On the contrary, lacking in advance technologies makes rural life happy and peaceful. We will write a custom essay sample on Living in a big city or living in the contryside or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Rural-dweller can enjoy living in real nature. They can waste Just a little time to go to work, unlike town-dwellers who have much trouble with traffic Jam and lso they can spend times they left during the day to do more enjoyable and funnier activities such as exercise, shopping or playing game with their children. Moreover, people who live in the country side are likely to have longer longevity and healthier than those who inhabit in the town. High technologies can harm and cause so serious health problems to the people who are denizen of the town. In conclusion, I would rather live in the small country than in the big city. Even though, the comfort ability in the town appeals many people, I prefer to spend my life simply and happily.

Saturday, November 23, 2019

Music For Children Essays - Musical Forms, Russian Ballet

Music For Children Essays - Musical Forms, Russian Ballet Music For Children Music For Children Music is an important component for all people to posses in their lives. A child should be introduced to music at a very young age. The introduction of every type of music from classical all the way to modern rock is important. This gives a child the ability to form their own opinion to what they might like the best. Classical music can teach a child every aspect of music including, harmony, themes, dynamics, polymeters, and polyrhythms. These are the components that are scarce in modern music today. The three major components of variation are melody, rhythm, and meter. Variation is an important key to teach a child so that they understand the there are many different ways to approach music and life. The composer Lucien Caillet wrote many variations on the theme Pop Goes the Weasel. Most children have heard this tune in cartoons or songs at school not realizing the classical context. This is a wonderful piece for children because of the dramatic and calm instrumentals followed by the variations of the theme. The music has a whimsical cheerful feel to it and is a perfect example for an introduction, theme, five variations of the theme followed by a coda. These are all important parts of a piece for a child to recognize. Wolfgang Amadeus Mozart is a remarkable composer that all children should study. The piece, Ah, Vous Dirai-je, Maman is perfect for a child in that it resembles a well known nursery rhyme, Twinkle Twinkle Little Star. This piece is also an example of variations of theme. This begins as a simple melody transforming into a complex variation containing a difference in meter throughout the variations with in an increase in tempo. The composition has a very light and cheerful familiar sound to it and could easily attract the attention of a child. The use of sensory imagery in music, impressionism, is another form helpful to increase interest and make music enjoyable. Modest Petrovich Mussorgsky composed a piece, Promenade, from pictures of an exhibition solely around an art exhibition. This is a dark and gloomy symphony that represents a marching soldier and paints a vivid picture of an army. Another composer using imagery was Aram Khachaturian, he composed a work called Sabre Dance. This is an extremely energetic powerful piece that paints a definite picture of a chase and catch situation. This can be found in many cartoons today which allows a child to relate the classical music to a humorous situation. The piece is filled with energy and caused my seven year old brother to dance and run around the room. He enjoyed this piece the most and said it reminded him of a Tom and Jerry cartoon.. A modern classical composer, Steve Reich wrote Different Trains, this is a classic example of sensory imagery. The composer uses many coun ts of ostinato, tempo, and meter changes to portray the sounds of different trains in different cities. The sampled sounds paint a colorful picture and make the piece very interesting and unique. The originality yet classical makeup attracts children and adults to imagine moving trains. Dynamics, softness and loudness in music, is another important part of musical composition. Franz Joseph Haydn wrote The Surprise Symphony that developed a variation in the dynamic level. This piece was written for a special after dinner concert. Haydyn knew that many people used this time for an afterdinner nap so he used calm string music to relax and secure his audience. He gave them just enough time to begin to doze and then CRASH! The whole orchestra would play a chord as loud as possible (Bond 59). This humorous story and musical piece brings a sense of laughter and a delightful mood to the music. Children seem to respond the most to the light and humorous feel to music. This sets a good example of a soft dynamic level followed by a dramatically loud one. This gives a sense a possible dynamic variety in one work. A rondo, musical form in which the first section is repeated several times with a different section between each of the repeats (Staton 179), is a significant form a child should be taught. The

Thursday, November 21, 2019

Direct and Internet Marketing Essay Example | Topics and Well Written Essays - 2500 words

Direct and Internet Marketing - Essay Example e in the intensity of competition, organizations have understood that in order to stay ahead in this intense competition they need to focus on marketing. In today’s competitive business scenario marketing is the key for the success of any company or product or brand. In the last few years various new concepts of marketing have arrived in the market. Direct marketing is one of these newly developed marketing concept which is one of the most widely used marketing strategies that most of the organizations are adopting. In direct marketing potential customers are approached individually and this is one of the main reasons behind the huge acceptance of direct marketing. Another important factor that has redefined the term ‘marketing’ is internet. It has been found that in the last decade internet has arrived as one of the largest medium of communication. Today, in most of the developed as well as developing countries, products are purchased by the consumers online. So, it can be stated that both direct and internet marketing are two of most important concepts of marketing. This paper includes a detail overview of direct and internet marketing from both theoretical and application perspective. Bothe marketing concepts are discussed in the context of an organizations named Carbon Trust which is a UK based organization. Direct marketing could be referred to a process but not a technology. The process of direct marketing is aimed at not only selling the product but also creating and maintaining healthy customer relationships that would be profitable for the organization in future (Nash, 2000). As far as the definition of direct marketing is concerned, the most widely accepted one is provided by the direct marketing association. According to this association direct marketing could be considered as an interactive process where advertising media is used with the purpose of effecting a measurable transaction and/or response at a particular location. Direct marketing is